Brand
Treatment
Corporate
ID and Web Brand
Tribe
(start-up Company)
In this example I was able to create the entire theme.
The logo, website and print brand was done as one piece. The
"Spear" represented one of the products with the
same name and was the site header for the navigation. The
home page was reused as the layout for the business card.
WebVoce
and eVoce (prototypes)
In this example I was again able to create the entire
theme. The stationary reflect the logo (upper left to far
right) of the parent company's website. Notice also how the
sister site utilizes the same branded font characters but
with a slightly different ID.

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