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Tom Mallon's Design Portfolio Available for Full and Part-Time Consulting
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Collateral Pieces
 
Sell-Sheets, Trifold
Presentations
Giveaways
  
 
Nothing that appears on this site can be copied or reproduced without express written permission of the respective owners.  

Collateral Pieces
Part 1 of 2 (go to Part 2)

Sell-Sheets
These pieces were created for Cordiem LLC. There were two basic material styles, the 8.5 x 11 product overview and the 11 x 17 product configuration fold. Notice how the pieces faithfully reflect the Cordiem brand of blue and purple.

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Trifold with Inserts
Another piece for Cordiem, this tri-fold was created to be a branded portfolio handout at shows and on sales calls. The inserts were the technical sell-sheets mentioned above.


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Product Portfolio
Once more all the work was done exclusively in Photoshop and delivered as "flats" without a need for any type or layout adjustments.
Contact me for more details.


How they were made
I received preliminary copy and started to formulate a design. I would edit and re-write copy to for an easy read and not burden the page with too much text, leaving plenty of white space for eye travel to all of the product features. After creating three dimensional presentation graphics and inserted produce screen-snaps, I would complete everything in Adobe Photoshop. The printer received CMYK PSD “flats”. These went straight to plate. Printing costs were reduced substantially by the elimination of all pre-press handling of the layout. Contact me for more details.