Hired to direct User Interface group within the Technology department at Cordiem. Reported directly to CTO and worked closely with VP of Marketing to design, develop and maintain branded interface for B2B applications, industry portal and company website.

Work included site design, brand, business presentations graphics, website graphics, as well as banner ads and all that company’s collateral materials.

Worked closely with programmers to develop dynamic pages and UI automation using numerous technologies. Minimized click-through with increased user comprehension and usability; while working closely with Sales and Customer Care through feedback and customer facing UI presentations, including focus groups, beta seminars and high lever advisory councils with industry experts, initial staff of five reports.

Extended brand into collateral materials while working with marketing personnel.

Cordiem was funded by major airlines and was forced to cease operations on February 28th, 2003.

VerticalNet, a premium B2B Internet solutions provider, hired me as their Director of User Interface (new position). Duties included the start-up of the User Interface and usability group who created and maintained UI, web design and branding elements for 57 online communities.

My group had responsibility for online artwork and web graphic creation, including business graphics, support materials, branding and third party branding.

I designed and managed design elements for implementation of site (dynamic portal automation) and application interfaces. Established and wrote visual guidelines for all of development while working closely with technology and product management personnel. Authored two U.S. Patents for unique internet processes.

VerticalNet decided to sell its 57 portals along with the use of their name and moved exclusively to b2b software development.