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Experience  
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Experience
Part 2 of 3 (go to Part 1, go to Part 3)

Reuters/Reality-Online
Norristown, PA
Creative Director (February 1996 – July 1998)
 

Reuters Ltd., considered the world's largest supplier of news and professional financial information, purchased Reality-Online, the makers of Wealthbuilder, Reuters Money Network and later MoneyNet.com. This was my break into the Internet, which I owe to the then VP of Presentation Development, Nick DiLisi.

As Creative Director, my group had responsibility for MoneyNet.com and other programs under the Reuters Web Development and Operations Group in Norristown, PA.

My duties included the direction of web application design for the MoneyNet site, a personal investment software information portal, and some professional application for the New York and London offices.

The Creative Department consisted of HTML, Graphics, Technical Writing (also did online help and provided technical legacy documentation and white papers). Most of the work consisted of interface design, web graphics, collateral material and business presentation graphics. Reuters later left the personal investment arena. MoneyNet and the other consumer-based products no longer exist.

   
Jordon Scientific / Fogel Refrigerator
Philadelphia, PA
Marketing Director (January 1994 – February 1996)
 

Fogel/Jordon was a global manufacturer of commercial, industrial and scientific refrigerators. My formal title was Director of Marketing and I worked closely, on a daily basis, with the owner and President Wm. Fogel Sr. (one of the most interesting individuals I have ever met). Fogel/Jordon dominated South America's commercial needs and had a large foothold in the U.S. scientific and defense market.

My duties included working directly with the CEO to develop brand and to initiate a product database. I managed marketing and sales department. Additional responsibilities included development of national marketing plans and company wide manufacturing forecast. I directed exhibitions and shows and was responsible for the creation of all printed collateral materials.

Operations ceased as Jordon and their parent company (Fogel) was purchased by a competitor. Their brand names have survived.

 
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